Five Cereals is established in March, 2001 in Tianjin. It has officially changed its name to Tianjin Vilicom Food Co. Ltd. in 2005. The company now has more than 40 chain stores in Beijing, Tianjin and Tangshan Districts. After more than ten years' efforts, the company is gradually occupying a certain market share in Ningjin Area. Now, Vilicom has more than 80 chain stores all over the country. The stores in Jianghuai Area has reached to more than 30 and expanded the business to other industries. The Vilicom Coffee Shop and Vilicom Hotpot City have realized chains of development, from the original bakery business to compound business. In the future, Vilicom will development towards the diverse and compound target and develop in steady.